“貓(māo )捉老(lǎo )鼠(shǔ )”式的破價(jià)(jià )實(shí)質(zhì)依然是價(jià)格戰(zhàn)。對(duì)此,侯孝海(hǎi )表達(dá)了堅(jiān)決的否定(dìng )態(tài)度?!皟r(jià)(jià )格(gé )戰(zhàn)在新的商業(yè)世界里是(shì )最(zuì )差、最無效、必(bì )然會(huì)失敗(bài )的策略。不僅解(jiě )決不了當(dāng)前困境,對(duì)未來也傷害極大?!逼湔J(rèn)為,增量(liàng )市場里,價(jià)格戰(zhàn)可能會(huì)有紅(hóng )利,存量和縮量時(shí)代,則肯定是業(yè)(yè )務(wù)最大敵人。不單不利于產(chǎn)(chǎn )業(yè)高質(zhì)量(liàng )發(fā)展,對(duì)(duì )企業(yè)(yè )自己業(yè)務(wù)也會(huì)(huì )帶入泥(ní )潭?!皟r(jià)格戰(zhàn)(zhàn )不(bú )是中國消費(fèi)品選項(xiàng),也早不是中國產(chǎn)業(yè)經(jīng)濟(jì)選項(xiàng)(xiàng )。”
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